Case study: The Content Emporium

Client Overview

The Content Emporium is a fast-growing creative agency based in Bristol, working with leading retail and lifestyle brands across the UK. With a diverse team delivering strategy, content, CRM, SEO, design, and video, they support some of the country’s best-known shopping destinations and consumer brands.

The Challenge

The Content Emporium had grown quickly, but their IT foundations hadn’t kept pace. The business lacked core cybersecurity measures such as two-factor authentication, redundanicy planning, and reliable data backups. IT systems and processes were fragmented and inconsistent, which left the agency exposed to cyber risks, operational disruption, and made it difficult to adopt new tools like AI or build a scalable knowledge base. Without fixing these foundations, future growth and efficiency gains would be limited.

Our Approach

FixMyTek carried out a full audit of The Content Emporium’s IT and cyber infrastructure, identifying immediate risks and longer-term barriers to growth. We worked closely with their senior leadership team to set clear priorities and map out a phased plan, starting with security and system stability before introducing productivity-enhancing tools like AI.

Every step was designed for adoption: each rollout came with live training sessions, written guides, and video walkthroughs, supported by ongoing helpdesk support to embed new habits. This structured yet hands-on approach meant improvements were not only delivered, but fully understood and adopted across the business.

The Solution

• Cybersecurity overhaul – Enforced two-factor authentication, phishing simulations, company-wide device protection, and a centralised password manager (Bitwarden).
• Business continuity & redundancy – Designed and implemented a Business Continuity Plan, including redundancy measures, backups, and an Incident Response playbook.
• Operational processes – Introduced structured onboarding and offboarding workflows, ensuring staff access and security could be managed consistently.
• Collaboration improvements – Rebuilt Google Drive into a true Shared Drive, enabling proper permissions, automated backups, and easier integration with AI tools.
• AI enablement – Rolled out custom-trained GPTs tailored to roles across the business, supported by training and guidance to embed AI into daily work with confidence.

The Results

• Time saved & productivity gains – Custom GPTs and new onboarding workflows cut hours from routine admin, freeing staff to focus on client work.
• Security strengthened – Company-wide 2FA, phishing simulations, device protection, and password management significantly reduced cyber risk.
• Operational consistency – Standardised onboarding and offboarding ensures new hires are set up quickly and securely, while leavers’ access is revoked instantly.
• Scalable foundations for growth – A restructured Google Drive and clear policies mean the business can now adopt new systems and AI tools with confidence.
• Leadership visibility – The FixMyTek management dashboard gives senior leaders a clear view of projects, invoices, and consulting hours in one place.